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Copyright 2019 Cayer Marketing Group LLC All Rights Reserved

Hospitals of The Western Connecticut Health Network

CLIENT: Western Connecticut Health Network –  Norwalk, New Milford and Danbury Hospitals
DATES: 2015 – Present

MARKETING SERVICES PROVIDED: For the past 5 years, we have worked closely with the marketing departments of Norwalk, New Milford and Danbury Hospitals (Western Connecticut Health Network) to create several digital marketing and social media campaigns for Orthopedics, Nursing, and Bariatric Surgery departments. In addition to digital marketing, we created several websites such as an internal union negotiation website for Danbury Hospital, and several micro pages for its various primary care facilities, and a microsite for the hospital network’s TeleHealth portal. WCHN is now a part of the Nuvance Health Network.

 

Above is an example of a digital marketing campaign we run for the network’s nursing department. This particular campaign was to raise awareness for a nursing career fair.

Above is an example of the long-running digital advertising campaign, “Faster Recovery, Less Complications. A Better Experience”, for the network’s orthopedic service line.

Above is an example of the type of yearly digital advertising campaigns we design for the network’s Bariatric surgery. This is 2017’s the “Here & Now” Campaign. We were responsible for developing the approach, imagery and messaging. 

In 2018 we built, and currently manage, a website for Danbury Hopsital’s union negotations with the hospital nurses and other workers. The site has built-in secure access control based on user IP address. 

Above is an example of a digital advertising campaign for the network’s orthopedic service line. The successful “Recover Faster” campaign utilized facebook and regional digital ad placement.

Above is an example of a digital advertising campaign  for the network’s orthopedic departments. This “Take Our Joint Quiz” 2019 campaign was focused on a content marketing approach. 

Brochure marketing example for hospital

Above is an example of one of the promotional brochures, booklets and internal documents we have helped designed over the for WCHN and Nuvance health networks.

Brochure marketing example for hospital

We are currently assisting in the Nuvance branding effort by helping re-design several brochures and booklets for the new hospital network.