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Copyright 2019 Cayer Marketing Group LLC All Rights Reserved

carolina auto auction

CLIENT: Carolina Auto Auction  DATES: 2013 – Present
MARKETING SERVICES PROVIDED: Marketing consulting, branding strategy including, but not limited to logo design, event promotion, promotional materials, photography, video production, drone video, print & digital advertising, social media campaign and web site strategy, design and development.  

“The decision to hire Cayer Marketing was one of the best decisions our company could have made. Greg’s creative design, video and photography talents, as well as his business-savvy, provided our company with a comprehensive marketing strategy that set the standard in our industry. He took the time to learn about a business he initially knew little about and then provided customized marketing materials that showcased our expertise and innovation in the industry.”

Scott Whitaker
Marketing Manager – Carolina Auto Auction

VISIT caa website
VISIT IAA WEBSITE

Web site design and development for a dealer only auto auction in Anderson, South Carolina.

Web site design and development for a dealer only auto auction in Fort Wayne, Indiana.

Logo Design: Cayer Marketing designed a logo for the Auction’s independent mobile locksmith, Carolina Key.

logo design for Carolina Auto Auction

Logo Design: Cayer Marketing designed a 25th anniversary logo for Carolina Auto Auction.

promotional Flyers for CAA
Event Marketing Materials

PROMOTIONAL ADVERTISEMENTS: Cayer Marketing designed and marketed several sales events for the auction. Above are some of the promotional materials for those sales events we marketed.

Logo Design examples
Event Logo Design

PROMOTIONAL LOGOS: Cayer Marketing designed several promotional logos for sale campaigns. Above are some of the sale event logos we created.

Examples of Marketing Materials
Marketing Materials

BUILDING THE AUCTIONS’ BRAND: Cayer Marketing worked with the auction’s marketing department to develop its core brand messaging. Building on the auction’s tagline “The Right Choice”, our new messaging explained to the audience the reason why they are the right choice. “The Right People, The Right Team, The Right Choice” became the new core message. Above are some examples of the advertisements we created to IGNITE THE BRAND. Each advertisement highlighted a different core team member. This campaign ran for 24 months and was deemed highly successful.

 

We designed a pocketed folder, complete with staggered sales sheets designed for sales professionals to use during presentations.

We revamped the weekly market report for Carolina Auto Auction, using their new brand and designs.

Pictured above are various samples of direct mail post cards, along with thank you cards for use with clients. 

Business Cards are an important part of an introduction, and can make a favorable first impression!  We layed out an eye catching and brand enforcing card for all of Carolina’s employees to lead with.  The cards were enhanced with a stylized spot varnish on the tire tread.

Environmental portraits and industrial images we created for Carolina Auto Auction